Outwardly, Hordak appears no more unusual than the next wolf. He is intelligent, and easily holds conversation - in fact, his manner of speaking often encourages others to loosen their tongue, and he is often seen to impart wisdom or share his knowledge or the world. He seems charitable, usually eager to lend his help to a situation as best he can, and he has a sympathetic ear for the troubles of strangers. He is charming, unwittingly so, never intending to manipulate others into fondness of him but somehow managing to do so anyway. But it is the voices... They have given him a task, you see. It is his duty to purify unholy souls, to purge the land of non-believers and those who have turned their backs on the true way of the faith. As it was before, as it must always be. Only by doing this, can he earn his place in the pantheon of gods. It is here where his most devious talents become apparent: he proves to be resourceful and deceitful to a fault, carefully devising plans to enact his deadly revenge on any the spirits - the voices - tell him must be purged. This makes him dangerously unpredictable, a force to be reckoned with.
Do not be afraid of those who kill the body but cannot kill the soul. Rather, be afraid of the One who can destroy both soul and body in hell.